In addition to the paid features, the website also runs ads. There are parts of the website that can be accessed for free and also paywall-gated content such as premium porn movies. The website's business model is a combination of free and premium features. The members are from all corners of the world. Considering that there are more than nine million registered users, they weren't wrong. The marketing company Hitwise called Adam4Adam the largest online community for gay people. Adam 4 Adam has a history of being one of the most visited gay platforms since 2003 when the website was established.
